Which Blogs Are The Hottest Singles Reading?
The Grade, a female-friendly dating application that holds users accountable for their behavior, analyzed the swiping behavior of users who like popular websites and blogs to determine what the most desirable singles are reading. We calculated the like-rate based on 400,000 swipe interactions from 5,000 users who have listed one of the publications below as an interest, and ranked each publication based on the like-rates.
The chart below shows the rate at which users get liked on The Grade, broken out by their favorite publications. For example, users on The Grade who like Refinery29, get liked 64% of the time. See how your readers stack up in the online dating world.
| Like Rate | Users | Profile Grade | |
|---|---|---|---|
| Refinery29 | 64% | 363 | A+ |
| Elite Daily | 60% | 586 | A+ |
| Jezebel | 60% | 92 | A+ |
| Huffington Post | 58% | 419 | A+ |
| Daily Mail | 57% | 64 | A+ |
| Gawker | 52% | 141 | A- |
| Mashable | 51% | 360 | A- |
| Business Insider | 50% | 386 | A- |
| Gothamist | 49% | 134 | B+ |
| Venture Beat | 48% | 86 | B+ |
| BuzzFeed | 48% | 664 | B+ |
| Slate | 47% | 79 | B+ |
| TMZ | 47% | 295 | B+ |
| The Wall Street Journal | 46% | 330 | B+ |
| Barstool | 44% | 191 | B+ |
| TechCrunch | 42% | 306 | B- |
| The Verge | 36% | 173 | C+ |
| Drudge | 28% | 35 | D+ |
| ESPN | 26% | 1133 | D+ |
About The Grade
The Grade is a female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and message quality. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. They do have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.
The core concept of The Grade, in bringing accountability to dating, was informed by substantial market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women on popular mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages.
The results of a survey of 1,000 mobile daters showed that 73% of women who use mobile dating apps said they have received a sexually suggestive photo, 77% have been asked to send an inappropriate photo, and 90% of women have received sexually suggestive messages. When asked if they would prefer a dating experience that expelled low-quality users, 91% of women responded with a "Yes." With such overwhelming data from singles demanding a superior mobile dating experience, we decided to build "The Grade."
To learn more about The Grade, please visit our FAQ.
The Grade is owned by Snap Interactive (www.snap-interactive.com).
